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The Green Hubs: How Indian GCCs are Powering Global Supply Chain Sustainability

Posted on March 27, 2025 by Venkatesh Bhat

In an era in which environmental responsibility has moved from a peripheral concern to a core business imperative, global companies are increasingly looking inwards and outwards to enhance the sustainability of their operations. A significant, yet often understated, force in this transformation is the growing role of their Global Capability Centers (GCCs), many of which are based in India. Leveraging India’s technological prowess and talent pool, these centers are becoming pivotal in driving sustainable practices throughout global supply chains, particularly through the innovative application of Artificial Intelligence (AI).

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Indian GCCs: Pioneering Sustainability Initiatives

[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]Indian GCCs, initially established for IT, R&D, and customer service functions, are now evolving into strategic hubs for sustainability innovation. These centers are incorporating green technologies, utilizing renewable energy, promoting energy-efficient practices, and advocating for green mobility within their own operations. Furthermore, they are extending their influence to the broader global supply chains of their parent organizations.

According to EY India’s inaugural ESG GCC Survey 2024, over 50% of GCCs in India have already initiated efforts to assist their global counterparts in advancing the Environmental, Social, and Governance (ESG) agenda. Leveraging their existing capabilities in areas like project management, technology transformation, supply-chain management, risk management, and data analytics, Indian GCCs are becoming instrumental in the end-to-end ESG implementation journey.[/fusion_text][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”3″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” font_size=”30px” fusion_font_variant_title_font=”600″ fusion_font_family_title_font=”Poppins”]

AI: The Engine of Sustainable Transformation

[/fusion_title][fusion_imageframe custom_aspect_ratio=”100″ lightbox=”no” linktarget=”_self” align_medium=”none” align_small=”none” align=”none” hover_type=”none” magnify_duration=”120″ scroll_height=”100″ scroll_speed=”1″ caption_style=”off” caption_align_medium=”none” caption_align_small=”none” caption_align=”none” caption_title_tag=”2″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ image_id=”9402|fusion-1200″ margin_bottom=”20px”]http://localhost/astraviseservices/wp-content/uploads/2025/03/sustainable-transformation-1200×675.jpg[/fusion_imageframe][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]

Several key sustainability trends are being amplified by AI within these centers:

Optimized Logistics and Transportation: AI algorithms are being deployed to analyze real-time data on weather conditions, traffic patterns, and port congestion to determine the most efficient shipping routes. This optimization minimizes fuel consumption, reduces operational costs, and ensures timely deliveries. For instance, AI can predict port congestion, allowing for route adjustments to avoid delays and reduce fuel usage.
Predictive Maintenance for Reduced Waste: By integrating AI with Internet of Things (IoT) sensors, GCCs are enabling shipping companies to continuously monitor the health of their vessels and predict potential equipment failures before they occur. This proactive approach to maintenance reduces downtime, prevents costly breakdowns, and extends the lifespan of assets, thereby minimizing waste and resource consumption.
Smart and Energy-Efficient Warehousing: Indian GCCs are contributing to the development and implementation of AI-driven robotics and automation in warehousing. This leads to more efficient inventory management, reduced energy consumption through optimized lighting and climate control, and fewer errors, all contributing to a smaller environmental footprint.
Enhanced Supply Chain Visibility and Risk Assessment: AI-powered analytical tools are being leveraged by Indian GCCs to assess and integrate ESG-related risks into overall supply chain strategies. Real-time visibility allows for proactive monitoring and mitigation of environmental, social, and governance risks, including disruptions due to climate conditions or supply chain vulnerabilities.
Data-Driven ESG Reporting and Transparency: GCCs are playing a crucial role in developing advanced reporting systems that integrate data analytics and digital platforms for real-time tracking and reporting of sustainability metrics. This increased transparency promotes better communication of ESG activities to stakeholders, fostering trust and enabling continuous improvement of sustainability strategies.

Early Movers: Companies Leveraging Indian GCCs for Sustainability

Here are just a few examples of how Indian GCCs are already optimizing their supply chain operations for better ESG compliance:

An agro commodity GCC in India streamlined data collection and monitoring for over 50 ESG metrics across seven business units, integrating these into the organization’s IT systems. This enhanced visibility is crucial for managing and improving sustainability performance in their agricultural supply chain.
A leading alco-bev GCC in India designed a supplier engagement platform with interactive Power BI reports to gather and oversee Greenhouse Gas (GHG) emissions. This proactive engagement with suppliers to monitor and improve their environmental impact demonstrates a direct contribution to a more sustainable supply chain.
The Maersk Technology Centre in Bangalore provides a compelling example of an Indian GCC leveraging AI and Robotic Process Automation (RPA) to optimize crucial on-ground support functions like order bookings and amendments. While this specific initiative focused on operational efficiency, it showcases the center’s capability in applying advanced technologies to streamline processes within a global shipping giant, which has broader implications for potential future sustainability initiatives across their vast supply chain.

India’s emergence as a frontrunner in enabling sustainable supply chains through GCCs is underpinned by several key factors:

Robust Technological Infrastructure and Digital Adoption: India has witnessed significant advancements in its digital infrastructure, facilitating the seamless integration and deployment of AI and other advanced technologies crucial for sustainability initiatives. The government’s push for digital transformation aligns perfectly with the data-intensive nature of AI-driven sustainability solutions.
Vast and Skilled Talent Pool: India boasts a large and highly skilled talent pool in areas like data science, AI, and software development. This readily available expertise is essential for developing, implementing, and managing the sophisticated technological solutions required for enhancing supply chain sustainability through GCCs. The Maersk Technology Centre in Bangalore, for example, saw its team evolve from software engineers to data scientists through their AI-driven projects.
Government Support and Policy Focus on Sustainability: India is increasingly focusing on sustainability, as evident in its Long-Term Low Greenhouse Gas Emission Development Strategy (LT-LEDS). This national emphasis provides a conducive environment for GCCs to align their strategies with broader national goals, further encouraging investment and innovation in green technologies and practices.
Cost-Effectiveness and Operational Efficiency: Setting up and operating GCCs in India offers significant cost advantages for global companies. This allows them to allocate resources not only towards core business functions but also towards strategic sustainability initiatives that might face budgetary constraints elsewhere. The operational efficiencies gained through centralized functions in GCCs also contribute to reducing waste and optimizing resource utilization.
Global Connectivity and Strategic Location: India’s geographical location and its increasing global connectivity make it a strategic hub for managing international supply chains. This facilitates the collection and analysis of data from diverse sources, crucial for effective AI-driven sustainability initiatives across global operations.

Overcoming Challenges and Embracing the Future

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While the potential of Indian GCCs in driving sustainable supply chains is immense, several challenges need to be addressed:

Data Privacy and Security Concerns: The reliance on vast amounts of data for AI-driven sustainability initiatives raises concerns about data privacy and security. Robust data governance frameworks and security measures are essential to ensure responsible and ethical data utilization.
Integration with Legacy Systems: Integrating new AI-powered sustainability solutions with existing legacy systems can be complex and costly. A strategic and phased approach is necessary to ensure seamless integration and maximize the benefits of new technologies.
Need for Skilled Personnel and Training: While India has a strong talent pool, continuous upskilling and training are crucial to keep pace with the rapidly evolving field of AI and sustainability. Companies need to invest in developing the necessary expertise within their GCCs.
Ensuring Global Stakeholder Buy-in and Collaboration: Effective implementation of sustainability initiatives requires strong collaboration and buy-in from all global stakeholders. GCCs need to work closely with their parent organizations and other partners to align goals and ensure coordinated action.

Despite these challenges, the momentum achieved by Indian GCCs for supply chain sustainability is undeniable. The strategic advantages offered by India, coupled with the transformative power of AI, position these centers as key drivers in the global transition towards more environmentally responsible and resilient supply chains.

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transition_easing=”ease” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ last=”true” border_position=”all” first=”true” min_height=”” link=””][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”2″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”600″ fusion_font_family_title_font=”Poppins” font_size=”30″]Astravise Services: Your Partner in Building Sustainable Indian GCCs[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]

At Astravise Services, we understand the critical role that Indian GCCs play in achieving global sustainability objectives. With our deep experience and expertise in guiding companies through the process of setting up and optimizing their GCCs in India, we are well-equipped to help you develop the right strategy for embedding sustainability at the core of your operations. Our services are tailored to ensure that your Indian GCC not only meets your business goals but also becomes a catalyst for a greener and more sustainable future for your global supply chain.

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How to Choose the Best Engagement Model for GCCs

Posted on March 19, 2025 by Venkatesh Bhat

Global Capability Centres (GCCs) are strategic hubs for organizations pursuing global expansion, specialized talent access, and operational efficiency. Selecting the right engagement model is critical, as it directly impacts cost, control, agility, and long-term ROI. Below is a breakdown of key models, vendor support options, and decision factors to optimize GCC strategies.

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1. Build-Operate-Transfer (BOT) Model

[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]The BOT model offers a structured path to GCC ownership. The model is a phased outsourcing strategy. A third-party provider builds and operates a facility or service for a defined period. After this time, full ownership and operational control are transferred to the client, enabling a smooth transition.

Advantages:
- Rapid market entry with streamlined compliance.
- Scalable operations and structured knowledge transfer during transition.
- Lower upfront capital requirements.
Challenges:
- Dependency on partners during initial phases.
- Transition risks (cultural integration, operational continuity).
- Post-transfer alignment costs.
Best For:
- Organizations entering new markets or seeking market validation.
- Companies prefer gradual ownership commitment.
Examples:
- Microsoft India: Partnered with a local IT services provider to establish a GCC in Hyderabad focused on cloud solutions and AI innovation. The vendor handled infrastructure setup, compliance with India’s data localization laws, and initial talent onboarding. After 18 months, Microsoft assumed full ownership, leveraging GCC to drive Azure’s regional expansion.
- Walmart Labs India: Collaborated with a local partner to launch its Bengaluru GCC for developing omnichannel retail technologies. The partner managed operations for two years, ensuring smooth knowledge transfer before Walmart integrated the GCC into its global tech hub network.

[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ align_self=”auto” content_layout=”column” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” center_content=”no” column_tag=”div” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” order_medium=”0″ order_small=”0″ hover_type=”none” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ lazy_load=”none” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” background_slider_skip_lazy_loading=”no” background_slider_loop=”yes” background_slider_pause_on_hover=”no” background_slider_slideshow_speed=”5000″ background_slider_animation=”fade” background_slider_direction=”up” background_slider_animation_speed=”800″ sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” absolute=”off” filter_type=”regular” filter_hover_element=”self” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ transform_type=”regular” transform_hover_element=”self” transform_scale_x=”1″ transform_scale_y=”1″ transform_translate_x=”0″ transform_translate_y=”0″ transform_rotate=”0″ transform_skew_x=”0″ transform_skew_y=”0″ transform_scale_x_hover=”1″ transform_scale_y_hover=”1″ transform_translate_x_hover=”0″ transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ transition_duration=”300″ transition_easing=”ease” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ last=”true” border_position=”all” first=”true” min_height=”” link=””][fusion_imageframe custom_aspect_ratio=”100″ lightbox=”no” linktarget=”_self” align_medium=”none” align_small=”none” align=”none” hover_type=”none” magnify_duration=”120″ scroll_height=”100″ scroll_speed=”1″ caption_style=”off” caption_align_medium=”none” caption_align_small=”none” caption_align=”none” caption_title_tag=”2″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ image_id=”9387|fusion-1200″ margin_bottom=”20px”]http://localhost/astraviseservices/wp-content/uploads/2025/03/vendor-model-1200×667.jpg[/fusion_imageframe][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”3″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”600″ fusion_font_family_title_font=”Poppins” font_size=”30″]2. Vendor Model[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]In a vendor-based model, a company outsources specific functions or processes to a third-party service provider. The vendor manages day-to-day operations, including staffing and technology, based on agreed-upon service levels. The client maintains oversight through performance monitoring and defined SLAs, focusing on outcomes rather than direct operational control.

Services:
- Services can include IT support, customer service, specialized technical expertise, and other operational tasks.
Advantages:
- Flexibility to scale services up or down as needed.
- Access to specialized skills without the need for in-house hiring.
- Reduced operational overhead.
Best For:
- Companies needing specific expertise or support for particular projects.
- Organizations looking to optimize costs and focus on core competencies.

Vendor Support Models enhance GCC strategies through:

One-Off Support: Initial assistance with infrastructure, staffing, or compliance. Ideal for companies seeking setup guidance.
Continuing Support: Ongoing partnerships for continuous services as per the need of the client.

3. Managed Teams Model

[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]A service provider manages and runs the operations with technical oversight by the client on a day-to-day basis. Think of it as adding a dedicated, remote team to your existing staff, with you retaining direct management oversight.

Advantages:
- Swift deployment with minimal setup.
- Access to global talent and specialized expertise.
- Cost-effective risk mitigation.
Challenges:
- Limited operational control.
- Potential vendor dependency and cultural misalignment.
Best For:
- Project-based needs or companies prioritizing cost efficiency.
- Organizations lacking in-house GCC management expertise.
Examples:
- Target India: Uses a managed services provider to run its Bengaluru GCC, which specializes in supply chain analytics and inventory optimization for Target’s global retail operations. The vendor manages day-to-day workflows, while Target’s leadership retains strategic control.
- HSBC India: Partners with an external vendor to operate its Pune GCC, which handles backend financial processes like trade finance and risk analytics. HSBC maintains oversight of compliance and governance, while the vendor ensures 24/7 operational efficiency.

4. Do-It-Yourself (DIY) Model

[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]The DIY Model is a fully internal approach to establishing a Global Capability Centre (GCC) where a company takes complete responsibility for all aspects of the setup and operation.

Advantages:
- Tailored processes and complete operational autonomy.
- Strong compliance adherence for regulated industries.
- Long-term knowledge retention.
Challenges:
- High upfront investment and extended timelines.
- Talent acquisition and cultural integration hurdles.
Best For:
- Large enterprises in regulated sectors (finance, healthcare).
- Organizations with advanced technical needs.
Examples:
- Goldman Sachs India: Built a fully in-house GCC in Bengaluru to support global investment banking operations, including algorithmic trading and data analytics. The DIY approach ensures strict compliance with financial regulations and seamless integration with global teams.
- JPMorgan Chase India: Established a DIY GCC in Hyderabad, housing over 30,000 employees focused on fintech development, cybersecurity, and regulatory reporting. The centre operates independently, with direct oversight from global headquarters to maintain control over critical workflows.

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transition_duration=”300″ transition_easing=”ease” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ last=”true” border_position=”all” first=”true” min_height=”” link=””][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”2″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”600″ fusion_font_family_title_font=”Poppins” font_size=”30″]

Key Decision Factors

[/fusion_title][fusion_table fusion_table_type=”1″ fusion_table_rows=”7″ fusion_table_columns=”2″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility”]

Factor	Detailed Considerations
Strategic Goals	Align the GCC’s purpose with broader business objectives. For example, cost optimization may favour Managed Teams, while innovation-driven goals may require DIY models. Expansion into new markets might prioritize BOT.
Budget	Evaluate upfront CAPEX vs. long-term OPEX. Managed teams reduce initial investment but may incur higher recurring costs.
Control	DIY offers full autonomy but demands significant resources. Managed teams limit oversight.
Scalability	Assess current and future talent demands. BOT models allow flexible scaling, whereas DIY requires long-term planning.
Compliance	Industry-specific regulations (e.g., HIPAA for healthcare GCCs, GDPR for data privacy) may necessitate DIY or BOT models for tighter control.
Risk Tolerance	BOT mitigates initial financial risk but introduces transition challenges. DIY involves higher upfront risk but ensures stability post-setup.

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filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ image_id=”9386|fusion-600″]http://localhost/astraviseservices/wp-content/uploads/2025/03/implementation-roadmap-600×333.jpg[/fusion_imageframe][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”3″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”600″ fusion_font_family_title_font=”Poppins” font_size=”30″]

Implementation Roadmap

Define Goals
- Align GCC objectives with the organization’s strategic vision. Conduct workshops with stakeholders to prioritize outcomes.
Assess Needs
- Perform a gap analysis of talent, technology, and compliance requirements. For example, a healthcare GCC may prioritize HIPAA-certified talent and secure data infrastructure.
Select the Model
- Use a scoring matrix to evaluate engagement models against criteria like budget, risk appetite, and scalability. Pilot the chosen model in a phased manner (e.g., start with Managed Teams for non-core functions).
Talent Strategy
- Design recruitment campaigns targeting local talent pools (e.g., tech graduates in Bangalore, Chennai for IT GCCs). Implement retention programs (e.g., career development tracks) and cultural alignment initiatives (e.g., cross-regional team rotations).

[/fusion_text][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]

Choosing the optimal GCC engagement model depends on the clients needs. A Vendor-Based Model offers strategic agility, empowering companies to swiftly deploy specialized services and minimize operational overhead in dynamic markets. A BOT strategy provides a strategic advantage, to achieve swift market penetration and minimize risks in new and challenging environments. A structured implementation approach ensures seamless transitions and sustainable growth, positioning GCCs as innovation hubs driving global success.

At Astravise Services, we understand the complexities of establishing and running a successful GCC. Our comprehensive suite of solutions is designed to seamlessly guide you through every stage, from strategic planning and infrastructure development to talent acquisition and operational excellence. We partner with you to build a GCC that’s not just efficient but a true powerhouse of innovation.

We believe that a personalized approach is key to maximizing the value of your GCC. That is why our process begins with a thorough consultation. We will delve into the specifics of your industry, your unique requirements, and your overarching business goals. This allows us to craft a tailor-made solution pack that is perfectly aligned with your needs and designed to deliver maximum impact.

Contact us today to explore how we can help you unlock the full potential of your GCC and achieve your global expansion goals.

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

India’s New GCC Policy: Unlocking Growth with Fresh Incentives

Posted on March 7, 2025 by Venkatesh Bhat

India has established itself as a leader in the Global Capability Centers (GCCs) space, generating $64.6 billion in revenue in FY 2024. The nation’s new GCC policy aims to strengthen the position by promoting innovation, cost efficiency, and regional expansion. Notably, the policy extends beyond Tier-1 cities, fostering GCC growth in Tier-2 and Tier-3 cities, making India an attractive destination for international investors.

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transition_duration=”300″ transition_easing=”ease” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ last=”true” border_position=”all” first=”true” min_height=”” link=””][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”2″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”400″ fusion_font_family_title_font=”Poppins” font_size=”30″]The New GCC Policy: A Game Changer [/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_text_font=”400″ fusion_font_family_text_font=”Open Sans” margin_bottom=”0px”]

The Ministry of Electronics and Information Technology (MeitY) is formulating a policy to attract more GCCs, particularly in smaller cities. This move is set to reshape India’s global economic standing by fostering innovation, economic expansion, and cost efficiency. The focus on Tier-2 and Tier-3 cities paves the way for a more decentralized, robust business ecosystem.

Fostering Innovation

The new GCC policy prioritizes cutting-edge technology, encouraging advancements in AI, ML, IoT, and blockchain. It promotes R&D initiatives and collaborations with universities and research institutions, expanding innovation hubs beyond Bengaluru and Hyderabad. Emerging cities like Ahmedabad, Mysuru, and Coimbatore are gaining recognition as new technology centers.

For instance, Walmart’s tech hub in Gurgaon exemplifies the benefits of GCC expansion beyond Tier-1 cities. By leveraging cost advantages, a skilled workforce, and government incentives, Walmart has enhanced operational efficiency and driven innovation in retail technology.

Similarly, Ericsson’s 5G centre in Chennai highlights India’s growing global technology capabilities. The city’s early adoption of 5G fosters telecom innovations, reinforcing India’s position as a digital leader.

Enhancing Cost Efficiency

With escalating costs in Tier-1 cities, companies are turning to Tier-2 and Tier-3 cities like Vadodara, Nashik, Jaipur, Indore, and Visakhapatnam, which offer up to 30% savings in real estate, utilities, and labor costs while maintaining international business standards. This cost advantage enables companies to offer competitive salaries while reducing overall expenditure. Over 140 GCCs have already established operations in emerging cities such as Mysuru, Vadodara, and Coimbatore.

[/fusion_text][fusion_imageframe custom_aspect_ratio=”100″ lightbox=”no” linktarget=”_self” align_medium=”none” align_small=”none” align=”none” hover_type=”none” magnify_duration=”120″ scroll_height=”100″ scroll_speed=”1″ caption_style=”off” caption_align_medium=”none” caption_align_small=”none” caption_align=”none” caption_title_tag=”2″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ alt=”Strategic priority” image_id=”9165|full”]http://localhost/astraviseservices/wp-content/uploads/2025/03/balanced-growth.jpg[/fusion_imageframe][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”3″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”400″ fusion_font_family_title_font=”Poppins” font_size=”24″]

Encouraging Balanced Growth

The policy promotes economic diversification by expanding GCC investments into Tier-2 and Tier-3 cities. Cities like Bhubaneswar, Tirunelveli, Raipur, and Jamshedpur are developing into potential GCC hubs with robust infrastructure and employment opportunities. According to a Economic Times report, the share of GCCs in smaller cities has risen from 5% in FY 2019 to 7% in FY 2024, signalling a clear shift toward decentralization.

Strategic Synergy with Government Initiatives

Government initiatives like Skill India and Digital India are boosting the availability of skilled professionals in smaller cities. This ensures that businesses can acquire necessary talent while supporting local workforce development.

Key Business Benefits:

Access to untapped talent: Tier-2 and Tier-3 cities are home to skilled graduates from universities in Mysuru, Jaipur, and Bhubaneswar, specializing in IT, analytics, cloud computing, and software development.
Lower attrition rates: Unlike Tier-1 cities where professionals frequently switch jobs, these regions offer a more stable workforce.
Reduced competition: Companies setting up in less saturated markets enjoy stronger market presence and better employee retention.

State-Specific Incentives

India’s state governments are actively attracting GCCs with financial incentives, infrastructure support, and skill development programs:

Karnataka: Tax waivers, infrastructure subsidies, and fast-track approvals under the GCC Policy 2024-2029, aiming to attract 500 new GCCs and generate $50 billion in economic output.
Maharashtra: Land acquisition ease, power subsidies, and financial incentives for cities like Pune, Nagpur, and Nashik.
Telangana: Tax exemptions and workforce development programs in Hyderabad.
Tamil Nadu: Capital grants for industrial corridors in Chennai, Coimbatore, and Madurai.

Strengthening Digital Infrastructure

[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_text_font=”400″ fusion_font_family_text_font=”Open Sans” margin_bottom=”0px”]India’s digital transformation initiatives, including 5G rollout and smart city projects, are improving technological readiness in smaller cities. Locations like Lucknow, Jamshedpur, and Raipur are emerging as digital service hubs.[/fusion_text][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”4″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”400″ fusion_font_family_title_font=”Poppins” font_size=”24″]

Outlook for the Future

India’s GCC sector is projected to reach $100 billion by 2030, with Tier-2 and Tier-3 cities playing a key role in this growth. Leading firms like Cognizant and Capgemini are actively expanding their workforce in these regions to support global operations.

By 2026, GCCs are expected to employ 2.2 million professionals, further integrating sectors like healthcare, fintech, and R&D. State-level upskilling initiatives will drive enhanced business conditions, supporting India’s goal of becoming a $5 trillion economy.

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How Astravise Services Can Help

At Astravise Services, we help businesses establish and optimize GCC operations across India. Our expertise includes:

Navigating labor laws and compliance.
Competitive compensation strategy design.
Optimizing operational efficiency.
Recruiting top talent.

Partner with Astravise Services to build a future-ready GCC. Contact us now to explore how we can help you successfully expand into India’s growing GCC landscape.

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Top HR Trends in 2025: Navigating the Future of Work

Posted on February 26, 2025 by Venkatesh Bhat

As we approach 2025, several key HR trends are transforming the workplace, driven by technology, evolving societal expectations, and new policies. Here’s a concise look at the most impactful changes:

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fusion_font_family_title_font=”Poppins” font_size=”30″]

1. AI and Automation: Enhancing Personalization

HireVue

Functionality: AI video interviewing, facial recognition, tone analysis, and language comprehension to assess candidates soft skills and cultural fit.
Benefits: Saves time for HR teams and provides valuable insights for informed hiring decisions.

Peoplebox.ai

Functionality: AI resume screening and candidate shortlisting based on skills, experience, and cultural fit. Also offers AI-driven feedback and pulse surveys.
Benefits: Enhances the efficiency of hiring processes and improves employee engagement.

Textio

Functionality: Analyzes language patterns to craft compelling job postings that attract diverse talent pools.
Benefits: Optimizes inclusivity and improves candidate engagement1.

iCIMS Talent Cloud

Functionality: Employs native AI to improve talent acquisition by attracting, engaging, hiring, and advancing top candidates.
Benefits: Enhances efficiency, accelerates hiring velocity, and reduces hiring costs4.

HrFlow.ai

Functionality: Unifies, processes, and orchestrates talent data using AI modules for parsing, tagging, embedding, searching, scoring, and upskilling.
Benefits: Automates HR data processes, increases revenue, and enhances talent mobility

2. Hybrid Work: Inclusivity and Results-Driven Performance

The hybrid work model is evolving to focus on inclusivity and equal opportunities for both remote and in-office employees. Outcome-based performance management will replace traditional time-tracking, emphasizing results over hours worked.

[/fusion_text][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”3″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”400″ fusion_font_family_title_font=”Poppins” font_size=”30″]3. Employee Wellbeing and Mental Health: A Strategic Priority[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_text_font=”400″ fusion_font_family_text_font=”Open Sans”]By 2025, organizations will invest heavily in mental health resources, flexible working arrangements, and psychological safety. These initiatives will be critical to retaining talent and boosting productivity in an increasingly competitive job market.[/fusion_text][fusion_imageframe custom_aspect_ratio=”100″ lightbox=”no” linktarget=”_self” align_medium=”none” align_small=”none” align=”none” hover_type=”none” magnify_duration=”120″ scroll_height=”100″ scroll_speed=”1″ caption_style=”off” caption_align_medium=”none” caption_align_small=”none” caption_align=”none” caption_title_tag=”2″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ image_id=”9137|full” alt=”Strategic priority”]http://localhost/astraviseservices/wp-content/uploads/2025/02/Strategic-priority.jpg[/fusion_imageframe][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”3″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”400″ fusion_font_family_title_font=”Poppins” font_size=”30″]4. Skills-Based Economy: Continuous Learning[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_text_font=”400″ fusion_font_family_text_font=”Open Sans” margin_bottom=”0px”]

As industries rapidly evolve, HR will need to focus on skills-based hiring and continuous learning. Organizations will offer personalized upskilling programs to close skill gaps, keeping their workforce competitive and adaptable.

Progressive government policies on DEI are pushing companies to go beyond representation and create inclusive cultures with equitable hiring, promotions, and pay. DEI will be a core part of HR strategy, ensuring every employee feels valued and respected.

To retain top talent, HR must adopt personalized retention policies, offering tailored career development, flexible work options, and personalized benefits. Cultural interventions fostering belonging and individual recognition will be key to engagement.

As the gig economy grows, HR will need strategies to manage contingent workers effectively integrating them into the culture, providing training, and ensuring compliance while offering the same development opportunities as full-time employees.

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The future of HR in 2025 demands adaptability and agility. The future of work is here – Are you ready?

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How AI is Transforming Global Capability Centers (GCCs)

Posted on February 19, 2025 by Venkatesh Bhat

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Generative AI in particular is being increasingly adopted by companies around the world, not just in their corporate headquarters but in their GCCs as well. This article dives into how this technology can reshape your GCC, turning it into an innovation engine and a strategic asset for your organization.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=”flex” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”flex-start” flex_wrap=”wrap” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ 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filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ align_self=”auto” content_layout=”column” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” center_content=”no” column_tag=”div” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” order_medium=”0″ order_small=”0″ hover_type=”none” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ lazy_load=”none” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” background_slider_skip_lazy_loading=”no” background_slider_loop=”yes” 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transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ transition_duration=”300″ transition_easing=”ease” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ last=”true” border_position=”all” first=”true” min_height=”” link=””][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”2″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”400″ fusion_font_family_title_font=”Poppins” font_size=”30″]The Strategic Shift: GCCs as Innovation and Value Hubs[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_text_font=”400″ fusion_font_family_text_font=”Open Sans” margin_bottom=”0px”]

The traditional view of GCCs as solely cost centers is changing. Today, GCCs are evolving into strategic hubs, driving innovation and acting as centers of excellence (PwC) This evolution is fueled by the integration of AI, which allows GCCs to combine subject matter expertise with cutting-edge technology to create optimal environments for innovation.

From Cost Centers to Strategic Assets: GCCs are no longer just about outsourcing; they are now critical nerve centers that drive strategic systems and play a crucial role in reshaping enterprises.
AI-Powered Innovation: More than 75% of new GCCs are building capabilities in emerging technologies such as AI/ML (ANSR). This demonstrates a clear trend toward leveraging AI as a core component of GCC operations.
Automation of Routine Tasks: AI is automating routine tasks across industries, from data processing and invoice handling to customer service and fraud detection. This allows GCC teams to focus on strategic initiatives that advance the organizational vision and enhance customer success.

AI Implementation: Transforming Operations

AI’s impact on GCCs is profound, reshaping various business operations. A recent article by Nasscom and Accenture revealed the different ways this is taking place:

Supply Chain Optimization: AI analyzes historical data and market trends to enhance demand forecasting and optimize logistics.
Enhanced Marketing: AI enables rapid content creation and enhances online customer experiences.
Improved Customer Service: AI-powered conversation agents simplify customer interactions and improve resolution rates, handling even complex tasks.
Finance and HR: AI is reshaping functions like talent acquisition, financial reporting and analysis, and procurement processes.
Data-Driven Decision-Making: AI-powered analytics and machine learning algorithms enhance the ability of GCCs to make informed decisions with greater precision and speed, using predictive analytics to forecast trends and improve customer experience.
Digital Twin Transformation: Human-AI collaboration is transforming GCCs into digital twins, leveraging their expertise to act as a second headquarters.
Mega-Processes: Companies are moving towards end-to-end value streams. AI is key to implementing mega-processes like “Insight to Plan”, “Ideate to Scale”, “Engage to Advocate” and “Plan to Deliver”, streamlining and improving these workflows.

Talent and Workforce: Navigating the AI Shift

The integration of AI requires a significant focus on talent management and workforce skilling. The fear of job obsolescence needs to be proactively addressed, with comprehensive upskilling programs to ensure employees can leverage AI tools and move into more strategic roles.

Upskilling Imperative: GCCs are prioritizing talent reskilling and upskilling, with a focus on AI integration. 78% of GCCs are upskilling teams for GenAI adoption (EY), as well as integrating talent from GCCs into core global innovation teams.
AI Capabilities: GCCs must focus on developing leaders who can drive AI initiatives, nurturing talent with a global perspective and aligning skills with evolving technology.
Data and Analytics Skills: Data and analytics skills are crucial for GCCs, with a high demand for expertise in Business Intelligence (BI) and data visualization.
Continuous Improvement: Continuous feedback to AI models is essential for refining accuracy and efficiency, creating a collaborative improvement loop.
Leadership-Driven Innovation: Fostering a leadership-driven innovation culture is a key differentiator for GCCs.

[/fusion_text][fusion_imageframe custom_aspect_ratio=”100″ lightbox=”no” linktarget=”_self” align_medium=”none” align_small=”none” align=”none” hover_type=”none” magnify_duration=”120″ scroll_height=”100″ scroll_speed=”1″ caption_style=”off” caption_align_medium=”none” caption_align_small=”none” caption_align=”none” caption_title_tag=”2″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ alt=”Strategic priority” image_id=”9154|full”]http://localhost/astraviseservices/wp-content/uploads/2025/03/ai-shift.png[/fusion_imageframe][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”3″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”400″ fusion_font_family_title_font=”Poppins” font_size=”30″]

Examples of AI in Action

Various companies across industries are already leveraging AI in their Indian GCCs:

Healthcare: The Indian GCC of a German healthcare provider has developed over 40 GenAI-led innovations, including the ‘AI Pathway Companion,’ which integrates patient data for better care plans and treatments.
BFSI: GCCs in the financial sector use AI/ML for fraud detection and risk mitigation, with GenAI identifying suspicious behavior in unstructured data like social media interactions.
Consumer Goods: Carrier has a Digital Hub in India that is leading innovation in deep tech. This hub utilizes AI, machine learning, big data, cybersecurity, and IoT to create intelligent climate solutions.
Automotive: A global automobile manufacturer is using generative AI to shorten the time to turn data into knowledge and real-time insights.
Consulting: Accenture has invested in a Machine Creative Studio, a GenAI accelerator to create first-draft multimodal content. Accenture has integrated GenAI across the entire content lifecycle, from insights to briefs to content and evaluation, achieving significant productivity gains.
Tech: Microsoft is investing in India’s AI and cloud infrastructure and is aiming to train 10 million people in AI skills over the next five years through its ADVANTA(I)GE India program. Microsoft also aims to expand its cloud and AI infrastructure across its data center campuses in the country.

The Role of Astravise Services: Your Partner in Transformation

Astravise Services is uniquely positioned to help your organization navigate this AI-driven transformation. We understand the complexities of integrating AI into GCCs and offer strategic guidance to maximize its value.

Strategic Alignment: We help you align your GCC with your parent company’s overall strategy, ensuring that AI initiatives support your business objectives.
Value-Driven Approach: We work with you to evolve your GCC from a cost center to a reinvention engine, focusing on end-to-end business capabilities and value creation.
Talent Nurturing: We help you nurture talent with the necessary AI skills and encourage a culture that embraces innovation.
Clear Roadmap: We help you create a clear roadmap for implementing and scaling human-AI collaboration, from setting objectives to prioritizing workforce enablement.
Navigating Change: We help you navigate changes in business and technology, ensuring your GCC remains a strategic asset and a driver of innovation.

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The AI revolution in Indian GCCs presents both challenges and unprecedented opportunities. Companies that embrace this change and strategically integrate AI will be the ones who thrive in the future. With Astravise Services as your partner, you can confidently navigate this transformation, ensuring your GCC becomes a center of innovation and a driver of your business’s global success. We are committed to helping you not only adapt but also lead in this new era of human-AI collaboration, turning your GCC into a digital twin and a vital part of your global operations.

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The Growing Role of Women in Indian MSMEs

Posted on February 14, 2025 by Venkatesh Bhat

What’s the most dynamic force shaping India’s MSME landscape today? Look no further than the rising tide of women entrepreneurs. This blog examines the growing role of women in Indian MSMEs, exploring their contributions, challenges, and the exciting future they’re building.

Women entrepreneurs have made significant strides in India’s MSME sector, owning 39% of the enterprises registered since the launch of Udyam and UAP (2020-2023) (Financial Express). Their increasing participation is not only a success for gender equality but also a significant driving force behind economic growth. However, despite substantial progress, challenges remain. This article explores the current landscape, key drivers, obstacles, and the way forward.

Current Landscape of Women-Owned MSMEs

The Indian MSME sector is witnessing a significant surge in women’s participation, with women-owned establishments increasing steadily. This trend is driven by women entrepreneurs actively engaging in various sectors, including:

Textiles and Handicrafts: Women play a crucial role in traditional industries, with many leading social enterprises like Rangsutra empowering rural women artisans.
Food Processing: Women are leveraging family recipes and healthy ingredients to tap into a rapidly growing market, exemplified by successful cooperatives like Lijjat Papad.
E-commerce: Women entrepreneurs are capitalizing on the burgeoning e-commerce sector by establishing direct-to-consumer (D2C) brands, such as Viha Online.
Education: Women-led EdTech startups are revolutionizing education by making it more accessible and affordable, with companies like Eduauraa and Hamstech leading the way.

These successes demonstrate the significant impact of women entrepreneurs on the Indian economy. To further empower women and unlock their full potential, continued support through funding, mentorship, and government initiatives is crucial. This will not only drive economic growth but also foster greater inclusivity and job creation across various sectors.

Challenges Faced by Women Entrepreneurs

Even with the amount of progress achieved for women in India in recent years, women who start businesses still run into big roadblocks that hold them back:

Limited Access to Credit and Financial Support

Only 27% of women-owned businesses have access to official loans, forcing many to rely on personal funds or borrow from informal sources

Lack of Mentorship and Market Connections

Limited professional networks hinder the growth of many women-owned businesses. A Google and Bain survey found that 49% of women entrepreneurs lack sufficient professional support due to limited network access. Limited access to successful female mentors hinders their ability to learn from experienced role models. Furthermore, navigating male-dominated business networks restrict their access to crucial resources, valuable connections, and the opportunities that come with them.

Societal Expectations and Work-Life Balance

Balancing the demands of family and business creates additional hurdles for women entrepreneurs.

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background_slider_direction=”up” background_slider_animation_speed=”800″ sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” absolute=”off” filter_type=”regular” filter_hover_element=”self” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ transform_type=”regular” transform_hover_element=”self” transform_scale_x=”1″ transform_scale_y=”1″ transform_translate_x=”0″ transform_translate_y=”0″ transform_rotate=”0″ transform_skew_x=”0″ transform_skew_y=”0″ transform_scale_x_hover=”1″ transform_scale_y_hover=”1″ transform_translate_x_hover=”0″ transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ transition_duration=”300″ transition_easing=”ease” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ last=”true” border_position=”all” first=”true” min_height=”” link=””][fusion_imageframe custom_aspect_ratio=”100″ lightbox=”no” linktarget=”_self” align_medium=”none” align_small=”none” align=”none” hover_type=”none” magnify_duration=”120″ scroll_height=”100″ scroll_speed=”1″ caption_style=”off” caption_align_medium=”none” caption_align_small=”none” caption_align=”none” caption_title_tag=”2″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ image_id=”9079|full” alt=”rise of women in indian msmes”]http://localhost/astraviseservices/wp-content/uploads/2025/02/rise-of-women-picture.png[/fusion_imageframe][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”3″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”400″ fusion_font_family_title_font=”Poppins” font_size=”30″]

The Way Forward: Supporting Women in MSME’s

To give women’s involvement in the MSME sector a bigger push, we need to zero in on key areas:

Microfinance and crowdfunding platforms provide alternative ways to get funding.
Gender-focused banking plans offer lower interest rates to businesses women run.
Private sector banks and fintech firms team up to make financial products for women entrepreneurs. One example of this collaborative effort is YES Bank’s new program launch. YES Bank is actively reaching out to women entrepreneurs through various initiatives, the most recent being YES PowherUp, launched with FICCI FLO. This program would provide women-led MSMEs with tailored financial solutions, mentorship, and market access to upscale their businesses. Through financial empowerment and business expansion, YES BANK empowers women entrepreneurs to spearhead innovation toward India’s economic growth.

Enhancing Training, Mentorship & Networking

Regional women’s business centers offer skill-building, legal assistance, and networking opportunities.
More digital literacy programs help women use e-commerce, social media marketing, and digital payments.
Big companies support new women founders through dedicated funding programs.
They also offer mentorship initiatives and skill-building workshops.
The mentorship programs from successful women entrepreneurs foster a supportive ecosystem. This ecosystem further encourages collaboration and innovation among emerging women entrepreneurs.

[/fusion_text][fusion_imageframe custom_aspect_ratio=”100″ lightbox=”no” linktarget=”_self” align_medium=”none” align_small=”none” align=”none” hover_type=”none” magnify_duration=”120″ scroll_height=”100″ scroll_speed=”1″ caption_style=”off” caption_align_medium=”none” caption_align_small=”none” caption_align=”none” caption_title_tag=”2″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ image_id=”9080|full” alt=”policies and financial incentives in msmes”]http://localhost/astraviseservices/wp-content/uploads/2025/02/policies-and-financial-incentives.png[/fusion_imageframe][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”4″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”400″ fusion_font_family_title_font=”Poppins” font_size=”24″]

Government Policies and Financial Incentives

[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]Women entrepreneurs in India benefit from various schemes provided by the government, such as:[/fusion_text][fusion_table fusion_table_type=”1″ fusion_table_rows=”8″ fusion_table_columns=”2″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” margin_bottom=”40px”]

Goverment Schemes	Policies
MUDRA Loan Scheme	Gives small businesses loans without collateral, with additional perks for women owners. These perks include lower interest rates, a focus on women-owned businesses, wide availability through various lenders, flexible repayment options, and sometimes additional support like mentorship and training. This scheme aims to ease access to credit and empower women in business.
Stand-Up India	Lends between ₹10 lakh and ₹1 crore to businesses run by women.
Women Entrepreneurship Platform (WEP)	NITI Aayog started this to mentor, connect, and train women.
Trade Related Entrepreneurship Development Scheme (TREAD)	This scheme offers 30% of the total loan eligibility up to ₹30 lakhs, and the balance amount is financed by banks or NGOs focused on women’s empowerment.
National Rural Livelihoods Mission (DAY-NRLM)	DAY-NRLM is a government program focused on empowering rural women in India. Self-help groups (SHGs) provide women with financial inclusion, skills training, and access to resources. The program aims to improve women’s social and economic standing, making them self-reliant.
Women’s Development Corporations	Women’s Development Corporations in various states are established to provide financial assistance, training, and support for women entrepreneurs.
Skill Development Programs	SAMARTH New Entrepreneurship Scheme SEWA -Self-Employed Women’s Association FICCIFLO Ladies Organization

[/fusion_table][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]For instance, Saheli, an initiative by Amazon, supports women entrepreneurs by providing them with a dedicated marketplace on Amazon India. It offers free training on online selling, business growth strategies, and logistics support. The Amazon Saheli X Startup India Programme empowers women entrepreneurs with the knowledge and resources they need to launch and grow successful businesses.

Similarly, Google India’s Women Will initiative focuses on empowering women entrepreneurs. It offers digital skills training, leadership development, and business resources. Mentorship, online learning, and networking help them leverage technology for growth.[/fusion_text][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”4″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”400″ fusion_font_family_title_font=”Poppins” font_size=”24″]

Promoting Digital Adoption and Innovation

Improved access to technology and digital tools enables women to grow their businesses.
Women entrepreneurs learn to use AI solutions, automation, and online markets.
Government e-commerce projects show women-led brands to the world.

Women are increasingly driving the Indian MSME sector, a major economic force. To fully realize this potential, women entrepreneurs need better access to funding, mentorship, and technology. Collaborative efforts between the government, businesses, and society are crucial to overcome challenges and create an equitable environment for all. The future of India’s MSME sector appears bright, with women poised to play a leading role.

We at Astravise Services believe that empowering women in business is essential for economic growth. We support MSME growth, with a special focus on women-owned businesses. We offer a suite of services, including fundraising assistance, financial mentoring, strategic CFO services, and CHRO services, to help companies thrive. We understand the importance of inclusive HR strategies and work with organizations to tailor their approach to attract and empower female employees. Our team’s expertise ensures our clients achieve sustainable growth through optimized financial management and a focus on a high-performance culture.

After detailed consulting with our clients, we propose customized plans that best suit their objectives. Partner with us and unlock the future potential of your business.

Schedule your free consultation today.

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Effective Strategies for Corporate Tax Savings for Startups in India

Posted on February 6, 2025 by Venkatesh Bhat

India’s startup ecosystem is booming, with over 1.59 lakh startups recognized by the Department for Promotion of Industry and Internal Trade (DPIIT) as of January 15, 2025. This burgeoning sector is fueling innovation and driving economic expansion. However, startups often find it challenging to balance their finances and taxation. Startups should leverage various tax-saving strategies to minimize liabilities, reduce their tax burden, and reinvest more in growth. Here we provide our perspective and practical suggestions that startups can follow to ensure their tax exposure is minimized while staying compliant with regulations.

Tax Audit Requirement

[/fusion_title][fusion_imageframe image_id=”9051|full” custom_aspect_ratio=”100″ lightbox=”no” alt=”tax audit requirement” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” align_medium=”none” align_small=”none” align=”none” hover_type=”none” magnify_duration=”120″ scroll_height=”100″ scroll_speed=”1″ caption_style=”off” caption_align_medium=”none” caption_align_small=”none” caption_align=”none” caption_title_tag=”2″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ margin_bottom=”20″]http://localhost/astraviseservices/wp-content/uploads/2025/02/tax-audit-requirement.jpg[/fusion_imageframe][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]

As per the Income Tax Act of 1961, a tax audit is mandatory for businesses or professions that satisfy certain conditions. For startups, understanding when and how to comply with tax audit provisions is crucial in avoiding these repercussions. To avoid the pitfalls of complex tax regulations, MSMEs should consider working with a qualified advisor who can handle compliance and minimize administrative burdens. Here are some of the schemes that a qualified advisor would suggest:

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fusion_font_family_title_font=”Poppins” font_size=”30″ text_color=”#000000″]

1. Consider the Presumptive Taxation Scheme (Section 44AD)

Indian startups below the ₹2 crores turnover cap can avail the benefits under presumptive taxation provision,Section 44AD. In this easily accessible tax scheme, they declare 8% of their turnover; however, if 95% of the total turnover is paid through digital or banking modes, the limit increases to ₹3 crores as proposed in Budget 2023, and startups are only required to declare 6% of their total turnover. This scheme benefits newly registered startups with small amounts of funding and high burn rates. It allows them to spend more time and resources building the business rather than worrying about paperwork. Following proper eligibility guidelines and holding the necessary documentation is vital to ensuring the option is effective.

2. Utilize Startup Tax Exemptions (Section 80-IAC)

Startups authorized by the Department for Promotion of Industry and Internal Trade can apply for Section 80-IAC. Startups are allowed to fully deduct their taxable profits for any three consecutive years within the first ten years of incorporation. Explore the eligibility criteria and learn how to utilize these benefits by clicking this link.

In order to qualify, a startup must be incorporated after April 1, 2016, and meet DPIIT’s recognition criteria. The purpose of this regulation was to facilitate the growth of startups during their initial phase by providing tax benefits to encourage innovation, use of research and development, and foster a dynamic entrepreneurial system in India.

In the Union Budget 2025, Finance Minister Nirmala Sitharaman announced significant updates to Section 80-IAC of the Income Tax Act to further support the startup ecosystem in India. Previously, startups incorporated between April 1, 2016, and March 31, 2024, were eligible for tax benefits under this section. The new budget extends this period by five years, allowing startups incorporated until April 1, 2030, to avail themselves of these benefits.

If the annual turnover of a startup is under the threshold of ₹400 crore, it qualifies for a reduced corporate tax rate of 25%. This is a huge benefit, as they are relieved of the great financial stress of paying more for tax. As less is retained, this can in turn allow firms to spend more on the expansion of the business. Alternatively, it can also lead to more investment in the innovation of the business model.

If startups have clear plans for their desired turnover and the new tax rate, they can be more competitive and profitable. It is crucial to be punctual with the compliance norms and filing of returns to earn the benefits.

4. Claim R&D Deductions (Section 35)

Eligibility Criteria: (Clear Tax)

Scientific research must be carried out in India.
Research must be approved by the Department of Scientific and Industrial Research (DSIR).
Expenses incurred must be exclusively or wholly for scientific research.

If a startup is doing any form of research or has been working on developing a new product, one of the ways to save on tax is to fill out Section 35.

It allows you to claim tax deductions by saving your existing resources. This allows businesses to reduce their taxable income and invest in highly advanced solutions.

To be eligible for the deduction under Section 35 of the Income Tax Act, you are required to fill out Form 3CK for the DSIR.

Startups can claim R&D expenses for new or enhanced technology products. Proper documentation of R&D activities and their expenses is vital in claiming such a benefit.

The reduced GST based on the type of business is as follows:[/fusion_text][fusion_imageframe custom_aspect_ratio=”100″ lightbox=”no” linktarget=”_self” align_medium=”none” align_small=”none” align=”none” hover_type=”none” magnify_duration=”120″ scroll_height=”100″ scroll_speed=”1″ caption_style=”off” caption_align_medium=”none” caption_align_small=”none” caption_align=”none” caption_title_tag=”2″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ image_id=”9053|full”]http://localhost/astraviseservices/wp-content/uploads/2025/02/GST-Composition-Scheme.jpg[/fusion_imageframe][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”3″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”400″ fusion_font_family_title_font=”Poppins” font_size=”30″]

6. Explore Government Incentives (Startup India, Make in India)

Programs such as Startup India and Make in India foster entrepreneurship by providing tax exemptions, grants, and other support. These schemes are aimed at helping registered startups grow their businesses when they need some initial assistance.

Startup’s applications under these programs allow them to get benefits like tax holidays, seed capital, and mentoring assistance.

To encourage development and growth, the government allows startups under the Startup India program to enjoy a tax-free period of 3 years within the first 10 years of operations. The Seed Fund Scheme offers funding of up to ₹50 lakh for growth in the early stage. The mentoring assistance facilitates mentorship for startups. It focuses on the appropriate strategies to adopt and the growth barriers to overcome. These strategies help startups ease their financial burden, secure funds, and accelerate their progress.

7. Maximize Depreciation Benefits

With additional depreciation provisions under the Income Tax Act, businesses can write off a larger portion of an asset’s cost early on, boosting cash flow for reinvestment. For example, startups in manufacturing or power generation can claim 20% additional depreciation on new machinery or plants.

Enhanced compliance and tax holidays (e.g., Section 80-IAC) further support growth, encouraging reinvestment in the business.

The extension of tax breaks until March 2025 shows the government’s commitment to supporting innovative startups. Startups can enhance financial performance and growth by strategically planning capital investments and monitoring policy changes.

8. Explore State-Specific Incentives

[/fusion_title][fusion_imageframe image_id=”9054|full” custom_aspect_ratio=”100″ lightbox=”no” alt=”State-Specific Incentives” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” align_medium=”none” align_small=”none” align=”none” hover_type=”none” magnify_duration=”120″ scroll_height=”100″ scroll_speed=”1″ caption_style=”off” caption_align_medium=”none” caption_align_small=”none” caption_align=”none” caption_title_tag=”2″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″]http://localhost/astraviseservices/wp-content/uploads/2025/02/State-Specific-Incentives-1.jpg[/fusion_imageframe][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]

States like Karnataka, Telangana, Maharashtra, Uttar Pradesh, and Tamil Nadu offer a range of incentives to foster a thriving startup ecosystem. These initiatives include seed funding, grants for prototyping and research, subsidies for co-working spaces, financial incentives for adopting renewable energy solutions for GCC operations, and reimbursement of taxes and patent expenses.

Karnataka- Check out Karnataka’s ELEVATE 2024 and learn more about its benefits.

Telangana- Explore Telanga’s T-Hub and its startup support programs.

Tamil Nadu Learn how Startup TN can fuel your growth.

9. Utilize Loss Carryforward Provisions (Section 72)

[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]Section 72 of the Income Tax Act enables startups to take advantage of loss carryover provisions. This allows losses from businesses to be applied against profits made in the subsequent eight years. This is effective as long as the startup files tax returns for applicable income and makes payments on time under Section 139(1). The startup monitors expense records to reduce taxes and costs, boosting future profit potential.

Startups registered under DPIIT are eligible for extra benefits. These companies can extend losses incurred during the first 10 years after incorporation for an additional 10 years, compared to the standard seven years. Also, even if there are changes in shareholding during the 10 years, the benefit still exists if the owner, who held more than 51% throughout the year the loss sustained.[/fusion_text][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”3″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”400″ fusion_font_family_title_font=”Poppins” font_size=”30″]10. Regularly Review Tax Laws and Seek Expert Advice[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]

Tax regulations evolve frequently, making it crucial for startups to stay updated to remain compliant and maximize their benefits. Collaborating with the right tax professionals can be a game changer.

Astravise Service’s expertise in financial strategy directly aligns with effective corporate tax-saving strategies for startups in India. By streamlining operations and providing actionable insights, we ensure startups minimize tax liabilities while staying compliant.

Astravise Services offers tailored, industry-specific financial strategies to address unique challenges and opportunities. Through detailed discussions, we create bespoke plans that optimize tax savings, leverage incentives, and align operations with growth goals for long-term success. Partnering with Astravise Services enables your startup to focus on growth while maximizing savings through strategic financial and tax planning.

Connect with us today to craft a financial strategy that propels your startup toward sustainable growth!

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The Rise of Hybrid Work Models in Global Capability Centers

Posted on January 22, 2025 by Venkatesh Bhat

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What will the workplace of the future look like? It will be a dynamic environment where technology, flexibility, and human-centric design converge to create a more efficient and engaging employee experience. This powerful blend of adaptability, creativity, and inclusiveness drives the evolution of work and the same applies to Global Capability Centers as well.

Previously, GCCs were seen as cost-effective back-office operations, however, they have now evolved into innovation hubs that shape global business strategies and redefine workplace standards. Crucial to this evolution is the hybrid work model. Many Indian corporations, such as Deloitte India and KPMG, are shifting towards hybrid work models in 2025. This model harmonizes productivity with flexibility, creating new opportunities for talent and collaboration worldwide. This blog explores the future of the workplace, focusing on the role of GCCs in shaping this transformation.

The Transition to Hybrid Work Models

The COVID-19 pandemic brought about profound changes in workplace flexibility, forcing global businesses to recognize the need for remote work and adapt rapidly to this new operational model. The transition to GCCs sped up the implementation of hybrid work models, integrating on-site functioning with remote working arrangements.

A 2023 report from McKinsey indicated that companies implementing hybrid work experienced increased productivity. Approximately 59% of employees preferred flexible work conditions (McKinsey & Company, 2023). In India, IT professionals prioritize work-life balance and location flexibility. This has proven particularly advantageous for GCCs in such competitive labor markets.

The Advantages of Hybrid Work Models in GCCs 

Access to a Global Workforce :
Through workforce enablement, GCCs globally have access to a broader talent pool. This has proved beneficial in countries such as India and the Philippines, where competition for skilled workforce is high. Hybrid work setups enable GCCs to attract and retain top talent. They allow employees to choose between working from home or the office.
Cost Savings:
The adoption of hybrid models has reduced utility costs and operational expenses, such as office space costs. A 2022 Global Workplace Analytics report stated businesses can save huge costs through an effectively executed hybrid work strategy. This amount was predicted to be around $11,000 per employee every year.
Enhanced Collaboration and Innovation:
Modern collaboration tools like Microsoft Teams, Slack, and Zoom enable effective communication among remote teams. Global teams work together on innovative solutions in a hybrid framework that encourages a variety of viewpoints. GCCs benefit from combined expertise that propels business strategies ahead.

Challenges in Adopting Hybrid Models:

While hybrid work models offer numerous benefits, they also present challenges that GCCs need to address:

Fostering Team Cohesion:
A key challenge of hybrid work models is balancing remote and on-site teams. Communication gaps and collaboration difficulties can arise, leading to inefficiencies. Technology issues and scheduling conflicts further complicate coordination. Additionally, maintaining company culture and addressing security concerns is crucial to ensure seamless operations. To ensure productivity regardless of their work locations, it is crucial to ensure seamless communication and collaboration between teams.
Cybersecurity Risks:
Cybersecurity threats are high as employees access sensitive information from remote locations. Cybersecurity and employee cybersecurity training are critical issues requiring immediate attention. GCCs must invest in comprehensive cybersecurity measures, including multi-factor authentication, endpoint safeguarding, and routine audits. As highlighted in the EY survey report below, the risk of a data breach due to hybrid working is a significant concern for GCCs.

Data Source: EY’s Global Capability Center (GCC) Pulse Survey 2024
Infrastructure and Technology:
The effectiveness of remote work hinges on the availability of appropriate tools and infrastructure. Therefore, GCCs will be responsible for equipping their employees with the necessary resources, such as high-speed internet connections, comfortable and ergonomic workspaces, and secure VPNs.

Key Approaches for Effective Hybrid Work Models

Invest in Technological Solutions:
Selecting and implementing the right digital tools for the business is crucial. From project management systems like Trello and Jira to virtual communication solutions, an appropriate tech stack can enhance hybrid work efficiency.
Emphasize Employee Engagement:
Frequent virtual check-ins, training sessions, and team-building initiatives can boost employee satisfaction and retention rates.
Establish Cyber Security Protocols:
Businesses must prioritize data integrity and regulatory compliance by implementing secure access procedures, data encryption, and real-time monitoring.
Hybrid Work Models and DEI (Diversity, Equity, Inclusion) Initiatives:
Hybrid work models in GCCs focus on creating inclusive work environments and enhancing operational efficiency. According to an Inductus report, 60% of GCCs worldwide have enforced policies to enhance gender equity, neurodiversity, and inclusivity.For example, Accenture’s GCC in India aims to achieve a 50:50 gender balance by 2025 through focused recruitment and mentorship initiatives. This commitment to diversity is fostering better representation and increased opportunities for all employees within GCCs.
Employee Well-being in Hybrid Work Models:
In the hybrid work era, employee health and happiness are a major focus. Specialized mental health initiatives that provide resources like counseling, wellness workshops, and seminars on stress management are offered by more than half of GCCs worldwide.Many organizations have invested heavily in AI-driven tools for employee well-being. These tools track stress due to workload and suggest strategies to help employees achieve a balanced work-life dynamic. This approach is part of a larger effort to provide flexible working options and ensure that employees feel supported in all dimensions of their professional and personal lives.

The Future of Hybrid Work in GCCs 

The hybrid work model is more than a fleeting solution; it serves as a sustainable strategy that corresponds with the changing expectations of the workforce and the needs of businesses. As GCCs continue to evolve and innovate, the hybrid work model will remain integral to their development narrative. According to a 2023 McKinsey report, companies adopting hybrid models saw a 7% increase in productivity.

We at Astravise Services can guide you through the complexities of labor laws and regulations to maintain compliance and reduce risks. We also create and execute effective compensation and benefits packages, drawing in and keeping the finest talent for your GCC. Our comprehensive strategy merges talent recruitment, process enhancement, and technology integration, guaranteeing a successful GCC experience. We offer highly customizable services that can be tailored to align with specific requirements perfectly.

Establish your Global Capability Center (GCC) in India with the support of Astravise Services to create a future-ready organization.

Book your free consultation now.

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2024 MSME Crisis: Strategies for Sustainable Growth

Posted on January 13, 2025 by Venkatesh Bhat

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The MSME sector in 2024 is at a critical turning point, with businesses navigating challenges like funding constraints, scaling hurdles, and technological transitions. As enterprises adapt to changes, numerous stories of perseverance and innovation emerge in India. They emphasize a shared opportunity, despite varying causes. The opportunity is to unlock a new age of growth and pave the way for a brighter future, by refining strategies and embracing upcoming technologies.

The sector has grown stronger by leveraging government initiatives and adapting to significant changes in the economic landscape. MSMEs are now poised to drive India’s economic growth, create jobs, and contribute to global markets. This resilience underscores the indomitable spirit of Indian enterprises, as they build a future defined by adaptability, innovation, and collaboration.

Recent data from the Ministry of Micro, Small & Medium Enterprises (MSME) indicates that Indian MSMEs have been severely affected by the second financial downturn. Official statistics show that since 2022, more than 61,000 MSMEs have closed, with over 12,000 closures occurring in the past four months alone. Regions like Maharashtra, Tamil Nadu, and Uttar Pradesh have experienced some of the highest numbers of shutdowns, highlighting the widespread nature of this crisis.

The total count of MSMEs closed in different states | Data Source: Financial Express

According to MSME Minister Jitan Ram Manjhi, closures have been linked to changes in company ownership, redundant certifications, and duplicate registrations. These administrative hurdles have made it difficult for some businesses to sustain operations.

The reasons behind these closures are multifaceted. They are as follows:

Increasing Operational Expenses: Inflation has caused a substantial increase in the costs of raw materials, energy, and logistics. This, combined with decreasing consumer demand in major sectors, has resulted in an unsustainable cost structure for many MSMEs.
Technology and Scalability Challenges: Many MSMEs struggle to implement new technologies and achieve significant growth. Their lack of access to affordable R&D facilities impedes their ability to innovate and stay competitive.
Poor Financial Planning: A lack of structured financial planning, including effective management of working capital and cost efficiencies, has left numerous businesses vulnerable to external pressures.
Global and Macroeconomic Influences: Ongoing geopolitical instabilities and a slowdown in the world economy have undermined investor confidence and disrupted supply chains, making it difficult for MSMEs to sustain their operations.
Inadequate Infrastructure: A significant number of MSMEs are located in regions with insufficient road networks, unreliable electricity supply, and limited access to water and sanitation services. These shortcomings elevate operational expenses and diminish productivity, posing challenges for MSMEs when competing with bigger businesses.
Regulatory Compliance: MSMEs encounter intricate and burdensome regulatory frameworks that involve numerous approvals and compliance obligations from different government agencies. The frequent alterations in regulations create an additional layer of difficulty, making it challenging and confusing for MSMEs to remain informed and compliant.
Access to Credit and Lending Practices: Many MSMEs struggle to secure timely and adequate credit from banks and other financial institutions. Factors such as insufficient collateral, a lack of comprehensive financial documentation, and unfavorable credit ratings contribute to this challenge. Consequently, a large number of MSMEs remain undercapitalized, which limits their growth capabilities and competitiveness.
Issues with Credit Lenders: MSMEs face various challenges when dealing with credit providers. High interest rates, stringent lending criteria, and the economic impacts of global downturns can limit their access to crucial funding. Such obstacles often create a significant credit gap, leaving many MSMEs without the financial resources they need to thrive.

Impact of MSME Closures in India

The closure of MSMEs in 2024 has had a considerable impact on local economies, employment rates, and the overall manufacturing output in India, with more than 61,469 MSMEs reported to be shut down since the Udyam Registration portal’s launch, resulting in a job loss of 317,641 by July 2024. This downturn not only jeopardizes the income of millions but also disrupts local economies, as MSMEs are responsible for around 40% of India’s manufacturing output and are vital for job creation. The reasons for these closures include escalating operational expenses, low demand, competition from inexpensive imports, and regulatory challenges.

Key Initiatives for MSME Support in Union Budget 2024

In the 2024 Union Budget, the Indian government unveiled several significant initiatives aimed at assisting MSMEs. These initiatives include the Credit Guarantee Scheme for loans without collateral, an increased Mudra Loan Limit under the ‘Tarun’ category, and a reduced TReDS Onboarding threshold to boost liquidity. Furthermore, there is provision for struggling MSMEs to secure ongoing bank credit, the establishment of E-Commerce Export Hubs to facilitate access to international markets, and the creation of 12 plug-and-play industrial parks as part of the National Industrial Corridor Development Programme to lower operational costs. The Reserve Bank of India (RBI) has implemented initiatives to support MSMEs, including Priority Sector Lending (PSL) guidelines that mandate banks to allocate a portion of their lending to these enterprises. Additionally, the RBI has introduced programs to improve credit access, such as linking loans to external benchmarks for better monetary policy effectiveness. These policies are designed to promote growth and sustainability within the MSME sector, acknowledging its essential role in India’s economic progress.

How Astravise Services Can Support MSMEs:

Astravise Services offers customized CFO and CHRO solutions that include fundraising assistance, that is designed to address the specific challenges faced by MSMEs in the current economic landscape.

Strategic Financial Management: Astravise Services’ CFO services assist MSMEs in optimizing their cash flow and managing working capital effectively thereby extending their financial lifespan. Strong financial strategies, backed by our expertise, empower businesses to achieve profitability while strategically allocating resources for growth.

Furthermore, we provide fundraising assistance by guiding companies in improving their financial performance and developing a robust action plan to attract and manage investor confidence.

Regulatory Compliance: We also help MSMEs navigate complex regulatory environments by streamlining the processes and providing guidance on compliance requirements. This includes assistance with obtaining necessary certifications, maintaining up-to-date records, and leveraging your MSME certification to its full extent.

Enhancing Operational Effectiveness: MSMEs can greatly reduce expenses by optimizing their operations and adopting lean practices. We offer expert advice in cost optimization and re-evaluating business processes for utmost efficiency.

Workforce and Organizational Strength: The CHRO services aim to build strong organizations through workforce planning, skill training, and employee engagement initiatives. Retaining and motivating essential talent is crucial for business survival and development during uncertain times.

Embracing Technology and Innovation: We assist MSMEs in utilizing cost-effective technological solutions to boost productivity and scalability. From digital transformation efforts to collaborative research and development opportunities, these strategies prepare businesses for sustained success.

Recognizing the budgetary constraints often faced by MSMEs, we prioritize flexibility and customization in all our service offerings. This ensures that you receive the highest possible value within your budget. Schedule your free consultation today and explore how our tailored solutions can effectively address your specific business needs and contribute to your growth journey.

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How GCCs are Driving Innovation in India’s tech landscape

Posted on January 9, 2025 by Venkatesh Bhat

Establishing GCCs in India initially presented several key challenges: inconsistent infrastructure, high attrition, regulatory complexities, cultural fit, poor connectivity in Tier-2 and Tier-3 cities, cumbersome administrative hurdles, and the need for Indian subordinates to adapt to international conduct codes, making talent retention a significant challenge.

Today, the situation has drastically changed. High-tech IT parks, seamless internet connection, and government policies such as Digital India and Make in India have revolutionized the tech industry. Emerging Tier-2 and Tier-3 cities now have the infrastructure needed for GCC operations at an affordable price. Initiatives such as Skill India and corporate and academic partnerships have effectively reskilled the workforce, creating a sustainable talent pipeline. Each successive improvement not only overcomes the initial hurdles but also establishes a significant competitive advantage, thus enhancing India’s appeal to GCCs compared to other countries.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=”flex” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”flex-start” flex_wrap=”wrap” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” 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Technological Expertise: The Cornerstone of Success For GCC in India

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India has a large pool of resources in advanced technological competency areas needed by GCCs. These centers thrive on such talent reserves, making it possible to create a Center of Excellence (CoE) and foster innovations. A report by EY indicates that 26% of the GCC respondents plan to hike their budget on technology and transformation projects,20% over the total budget, aiming to optimize operations and drive innovation.

1. Abundance of Expertise in Emerging Technologies

India’s software tech professionals are the leading contributors to innovation across Artificial Intelligence (AI), Machine Learning (ML), blockchain, cybersecurity, and cloud solutions. Further details are provided below:

AI and ML

Artificial Intelligence (AI) and Machine Learning (ML) are rapidly evolving fields in India. They have significantly contributed to advancements in predictive analytics, natural language processing, and autonomous systems. For example, Microsoft’s Indian GCC has played a key role in advancing AI on the Azure platform.

According to the EY survey, 78% of GCCs are upskilling their teams for GenAI adoption, particularly in customer interaction through applications such as automated chatbots, personalized support, and sentiment analysis.

Blockchain

This technology is among seven anticipated to transform society and work. As more new projects breakthrough in decentralized finance (DeFi) and new digital currencies, Indian specialists are at the forefront of creating blockchain solutions. Blockchain technology is evident in secure transactions and smart contracts within GCCs in financial services, evidenced by JPMorgan, Bengaluru.

Cybersecurity

With hybrid and remote work models becoming the new normal, cybersecurity threats across the globe have grown significantly, thus creating a niche for Indian cybersecurity professionals. IT giants like Cisco rely on services from India to furnish risk management services for their international clients and manage complex security services.

According to an EY survey, 73% of participants believe cybersecurity and employee cybersecurity training are critical issues requiring immediate attention.

Cloud Computing

India’s cloud market is booming, and it is expected to reach $10.8 billion by 2025. This growth is attributed to the increased support from the government, as seen by measures like “Digital India.” For instance, Google’s Indian workforce largely drives the fine-tuning of its cloud services technology and utilities. This demonstrates the significant value a GCC in India can offer.

2. Enabling Centers of Excellence

Indian GCCs are gradually moving ahead from being mere back offices to becoming Centers of Excellence (CoEs) by integrating technology and business knowledge. These CoEs specialize in:

Creation of new fields and next-generation products and services.
Enabling digitization initiatives of multinational organizations.
Optimizing business processes with the help of artificial intelligence.

Thus, the skill of synchronizing technology development with business results is the key to the dominance of Indian talent in GCCs.

Indian professionals have the technical skills as well as the insight regarding various global business environments. This allows GCCs to:

Collaborate with people from different locations.
Tackle region-specific issues with region-specific technical solutions.
Global ideas for innovative cultural markets.

An example is IBM’s GCC in Bengaluru, which collaborates with international teams while delivering state-of-the-art, practical AI-based supply chain solutions.

As part of our GCC services, we implement robust governance and seamless integration that ensures GCCs can effectively connect with global teams. Our custom frameworks help companies maintain synchronization between geographically spread-out teams, enhancing productivity and innovation.

4. Accelerate the transformation to digital

[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]For GCCs aiming for strategic growth through digitalization, the adaptability and innovative mindset of Indian professionals are indispensable. Hence, these centers play pivotal roles in:

Transforming monolith applications to cloud-based native structures.
Integrating AI tools in working processes that formerly were manual operations.

Improving customer satisfaction through analytics and automation by chatbots.[/fusion_text][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”3″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”400″ fusion_font_family_title_font=”Poppins” font_size=”24″]5. Availability of Specialized Training Programs[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]

Indian institutions are actively adapting their training programs with strategic alliances to meet the evolving needs of the job market and produce qualified technicians. According to a survey, 50% of participants stated that they are in the process of reskilling their existing staff as compared to 36% last year.

For example, Google’s Indian GCC collaborates with IITs, providing its employees with AI research training through specialized certification programs for complex projects.

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IT Clusters in India

With over 1,700 centers, India is a prime location for GCCs, with 90% located in Bengaluru, NCR Delhi, Mumbai, Hyderabad, Pune and Chennai.

DATA SOURCE: NASSCOM

Why Choose Bengaluru, Chennai, and Hyderabad for GCCs

Bengaluru stands out as the “Silicon Valley of India,” with 34-35% of GCCs located here. Its vast talent pool and innovative startup ecosystem create an attractive environment for companies looking to establish or expand their GCCs. Bengaluru is the largest IT hub, featuring over 30 IT parks, such as Electronics City, Whitefield, Outer Ring Road, and Marathahalli.

Hyderabad, hosting 12-13% of GCCs, has undeniably made its mark as a burgeoning IT hub. These factors, along with the city’s rapid IT sector growth, make it an attractive locale for multinational companies looking to establish a strong presence with their GCCs. The IT sector is primarily concentrated in Gachibowli, Madhapur, and Nanakramguda.

Chennai, contributing 9-10% of GCCs, is a hidden gem. The city brings a unique advantage with a solid industrial foundation, top-notch educational institutions, and a rapidly growing IT sector. Home to southern India’s largest operational IT SEZ is the 43-acre DLF IT Park, also known as DLF Cyber City.

Is Setting up a GCC in India the Next Step for You?

The future for GCCs in India is bright, given that AI and automation breakthroughs allow GCCs to move human capital from transactional roles to transformational roles. Advanced data analysis will further improve decision-making processes while strong cybersecurity measures will become crucial as cyber threats continue to grow in sophistication and frequency. Organizational success hinges on attracting and retaining top talent, necessitating significant investment in blended learning environments, adapting to remote and hybrid work models, and fostering a positive corporate culture.

Astravise Services has experience assisting global organizations in setting up GCCs in India, as well as holistically managing the GCC operations on behalf of our clients. Recognizing that each client’s need is different, we offer highly customizable services that can be tailored to align with specific requirements perfectly. We have an extensive network of partners that can help your organization accelerate the process and integrate with the established IT clusters in India.

We also provide strategic CHRO services that support organizations in human capital management, leadership development, learning and development, and succession planning.

Book your free consultation now.

Source: Global Capability Center (GCC) Pulse Survey, Business Today, Inductus report

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