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Top HR Trends in 2025: Navigating the Future of Work

Posted on February 26, 2025 by Venkatesh Bhat

As we approach 2025, several key HR trends are transforming the workplace, driven by technology, evolving societal expectations, and new policies. Here’s a concise look at the most impactful changes:

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1. AI and Automation: Enhancing Personalization

[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_text_font=”400″ fusion_font_family_text_font=”Open Sans” margin_bottom=”0px”]AI will automate routine HR tasks and provide insights to personalize employee experiences. HR professionals must leverage the resultant data to create tailored learning, development paths, and benefits packages, driving engagement and productivity.
Here are some examples:[/fusion_text][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” margin_top=”0px” margin_bottom=”0px”]

HireVue

Functionality: AI video interviewing, facial recognition, tone analysis, and language comprehension to assess candidates soft skills and cultural fit.
Benefits: Saves time for HR teams and provides valuable insights for informed hiring decisions.

[/fusion_text][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” margin_top=”0px” margin_bottom=”0px”]

Peoplebox.ai

Functionality: AI resume screening and candidate shortlisting based on skills, experience, and cultural fit. Also offers AI-driven feedback and pulse surveys.
Benefits: Enhances the efficiency of hiring processes and improves employee engagement.

Textio

Functionality: Analyzes language patterns to craft compelling job postings that attract diverse talent pools.
Benefits: Optimizes inclusivity and improves candidate engagement1.

iCIMS Talent Cloud

Functionality: Employs native AI to improve talent acquisition by attracting, engaging, hiring, and advancing top candidates.
Benefits: Enhances efficiency, accelerates hiring velocity, and reduces hiring costs4.

HrFlow.ai

Functionality: Unifies, processes, and orchestrates talent data using AI modules for parsing, tagging, embedding, searching, scoring, and upskilling.
Benefits: Automates HR data processes, increases revenue, and enhances talent mobility

2. Hybrid Work: Inclusivity and Results-Driven Performance

The hybrid work model is evolving to focus on inclusivity and equal opportunities for both remote and in-office employees. Outcome-based performance management will replace traditional time-tracking, emphasizing results over hours worked.

[/fusion_text][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”3″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”400″ fusion_font_family_title_font=”Poppins” font_size=”30″]3. Employee Wellbeing and Mental Health: A Strategic Priority[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_text_font=”400″ fusion_font_family_text_font=”Open Sans”]By 2025, organizations will invest heavily in mental health resources, flexible working arrangements, and psychological safety. These initiatives will be critical to retaining talent and boosting productivity in an increasingly competitive job market.[/fusion_text][fusion_imageframe custom_aspect_ratio=”100″ lightbox=”no” linktarget=”_self” align_medium=”none” align_small=”none” align=”none” hover_type=”none” magnify_duration=”120″ scroll_height=”100″ scroll_speed=”1″ caption_style=”off” caption_align_medium=”none” caption_align_small=”none” caption_align=”none” caption_title_tag=”2″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ image_id=”9137|full” alt=”Strategic priority”]http://localhost/astraviseservices/wp-content/uploads/2025/02/Strategic-priority.jpg[/fusion_imageframe][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”3″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”400″ fusion_font_family_title_font=”Poppins” font_size=”30″]4. Skills-Based Economy: Continuous Learning[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_text_font=”400″ fusion_font_family_text_font=”Open Sans” margin_bottom=”0px”]

As industries rapidly evolve, HR will need to focus on skills-based hiring and continuous learning. Organizations will offer personalized upskilling programs to close skill gaps, keeping their workforce competitive and adaptable.

Progressive government policies on DEI are pushing companies to go beyond representation and create inclusive cultures with equitable hiring, promotions, and pay. DEI will be a core part of HR strategy, ensuring every employee feels valued and respected.

To retain top talent, HR must adopt personalized retention policies, offering tailored career development, flexible work options, and personalized benefits. Cultural interventions fostering belonging and individual recognition will be key to engagement.

As the gig economy grows, HR will need strategies to manage contingent workers effectively integrating them into the culture, providing training, and ensuring compliance while offering the same development opportunities as full-time employees.

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The future of HR in 2025 demands adaptability and agility. The future of work is here – Are you ready?

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How AI is Transforming Global Capability Centers (GCCs)

Posted on February 19, 2025 by Venkatesh Bhat

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Generative AI in particular is being increasingly adopted by companies around the world, not just in their corporate headquarters but in their GCCs as well. This article dives into how this technology can reshape your GCC, turning it into an innovation engine and a strategic asset for your organization.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=”flex” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”flex-start” flex_wrap=”wrap” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ 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transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ transition_duration=”300″ transition_easing=”ease” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ last=”true” border_position=”all” first=”true” min_height=”” link=””][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”2″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”400″ fusion_font_family_title_font=”Poppins” font_size=”30″]The Strategic Shift: GCCs as Innovation and Value Hubs[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_text_font=”400″ fusion_font_family_text_font=”Open Sans” margin_bottom=”0px”]

The traditional view of GCCs as solely cost centers is changing. Today, GCCs are evolving into strategic hubs, driving innovation and acting as centers of excellence (PwC) This evolution is fueled by the integration of AI, which allows GCCs to combine subject matter expertise with cutting-edge technology to create optimal environments for innovation.

From Cost Centers to Strategic Assets: GCCs are no longer just about outsourcing; they are now critical nerve centers that drive strategic systems and play a crucial role in reshaping enterprises.
AI-Powered Innovation: More than 75% of new GCCs are building capabilities in emerging technologies such as AI/ML (ANSR). This demonstrates a clear trend toward leveraging AI as a core component of GCC operations.
Automation of Routine Tasks: AI is automating routine tasks across industries, from data processing and invoice handling to customer service and fraud detection. This allows GCC teams to focus on strategic initiatives that advance the organizational vision and enhance customer success.

AI Implementation: Transforming Operations

AI’s impact on GCCs is profound, reshaping various business operations. A recent article by Nasscom and Accenture revealed the different ways this is taking place:

Supply Chain Optimization: AI analyzes historical data and market trends to enhance demand forecasting and optimize logistics.
Enhanced Marketing: AI enables rapid content creation and enhances online customer experiences.
Improved Customer Service: AI-powered conversation agents simplify customer interactions and improve resolution rates, handling even complex tasks.
Finance and HR: AI is reshaping functions like talent acquisition, financial reporting and analysis, and procurement processes.
Data-Driven Decision-Making: AI-powered analytics and machine learning algorithms enhance the ability of GCCs to make informed decisions with greater precision and speed, using predictive analytics to forecast trends and improve customer experience.
Digital Twin Transformation: Human-AI collaboration is transforming GCCs into digital twins, leveraging their expertise to act as a second headquarters.
Mega-Processes: Companies are moving towards end-to-end value streams. AI is key to implementing mega-processes like “Insight to Plan”, “Ideate to Scale”, “Engage to Advocate” and “Plan to Deliver”, streamlining and improving these workflows.

Talent and Workforce: Navigating the AI Shift

The integration of AI requires a significant focus on talent management and workforce skilling. The fear of job obsolescence needs to be proactively addressed, with comprehensive upskilling programs to ensure employees can leverage AI tools and move into more strategic roles.

Upskilling Imperative: GCCs are prioritizing talent reskilling and upskilling, with a focus on AI integration. 78% of GCCs are upskilling teams for GenAI adoption (EY), as well as integrating talent from GCCs into core global innovation teams.
AI Capabilities: GCCs must focus on developing leaders who can drive AI initiatives, nurturing talent with a global perspective and aligning skills with evolving technology.
Data and Analytics Skills: Data and analytics skills are crucial for GCCs, with a high demand for expertise in Business Intelligence (BI) and data visualization.
Continuous Improvement: Continuous feedback to AI models is essential for refining accuracy and efficiency, creating a collaborative improvement loop.
Leadership-Driven Innovation: Fostering a leadership-driven innovation culture is a key differentiator for GCCs.

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Examples of AI in Action

Various companies across industries are already leveraging AI in their Indian GCCs:

Healthcare: The Indian GCC of a German healthcare provider has developed over 40 GenAI-led innovations, including the ‘AI Pathway Companion,’ which integrates patient data for better care plans and treatments.
BFSI: GCCs in the financial sector use AI/ML for fraud detection and risk mitigation, with GenAI identifying suspicious behavior in unstructured data like social media interactions.
Consumer Goods: Carrier has a Digital Hub in India that is leading innovation in deep tech. This hub utilizes AI, machine learning, big data, cybersecurity, and IoT to create intelligent climate solutions.
Automotive: A global automobile manufacturer is using generative AI to shorten the time to turn data into knowledge and real-time insights.
Consulting: Accenture has invested in a Machine Creative Studio, a GenAI accelerator to create first-draft multimodal content. Accenture has integrated GenAI across the entire content lifecycle, from insights to briefs to content and evaluation, achieving significant productivity gains.
Tech: Microsoft is investing in India’s AI and cloud infrastructure and is aiming to train 10 million people in AI skills over the next five years through its ADVANTA(I)GE India program. Microsoft also aims to expand its cloud and AI infrastructure across its data center campuses in the country.

The Role of Astravise Services: Your Partner in Transformation

Astravise Services is uniquely positioned to help your organization navigate this AI-driven transformation. We understand the complexities of integrating AI into GCCs and offer strategic guidance to maximize its value.

Strategic Alignment: We help you align your GCC with your parent company’s overall strategy, ensuring that AI initiatives support your business objectives.
Value-Driven Approach: We work with you to evolve your GCC from a cost center to a reinvention engine, focusing on end-to-end business capabilities and value creation.
Talent Nurturing: We help you nurture talent with the necessary AI skills and encourage a culture that embraces innovation.
Clear Roadmap: We help you create a clear roadmap for implementing and scaling human-AI collaboration, from setting objectives to prioritizing workforce enablement.
Navigating Change: We help you navigate changes in business and technology, ensuring your GCC remains a strategic asset and a driver of innovation.

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The AI revolution in Indian GCCs presents both challenges and unprecedented opportunities. Companies that embrace this change and strategically integrate AI will be the ones who thrive in the future. With Astravise Services as your partner, you can confidently navigate this transformation, ensuring your GCC becomes a center of innovation and a driver of your business’s global success. We are committed to helping you not only adapt but also lead in this new era of human-AI collaboration, turning your GCC into a digital twin and a vital part of your global operations.

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The Growing Role of Women in Indian MSMEs

Posted on February 14, 2025 by Venkatesh Bhat

What’s the most dynamic force shaping India’s MSME landscape today? Look no further than the rising tide of women entrepreneurs. This blog examines the growing role of women in Indian MSMEs, exploring their contributions, challenges, and the exciting future they’re building.

Women entrepreneurs have made significant strides in India’s MSME sector, owning 39% of the enterprises registered since the launch of Udyam and UAP (2020-2023) (Financial Express). Their increasing participation is not only a success for gender equality but also a significant driving force behind economic growth. However, despite substantial progress, challenges remain. This article explores the current landscape, key drivers, obstacles, and the way forward.

Current Landscape of Women-Owned MSMEs

The Indian MSME sector is witnessing a significant surge in women’s participation, with women-owned establishments increasing steadily. This trend is driven by women entrepreneurs actively engaging in various sectors, including:

Textiles and Handicrafts: Women play a crucial role in traditional industries, with many leading social enterprises like Rangsutra empowering rural women artisans.
Food Processing: Women are leveraging family recipes and healthy ingredients to tap into a rapidly growing market, exemplified by successful cooperatives like Lijjat Papad.
E-commerce: Women entrepreneurs are capitalizing on the burgeoning e-commerce sector by establishing direct-to-consumer (D2C) brands, such as Viha Online.
Education: Women-led EdTech startups are revolutionizing education by making it more accessible and affordable, with companies like Eduauraa and Hamstech leading the way.

These successes demonstrate the significant impact of women entrepreneurs on the Indian economy. To further empower women and unlock their full potential, continued support through funding, mentorship, and government initiatives is crucial. This will not only drive economic growth but also foster greater inclusivity and job creation across various sectors.

Challenges Faced by Women Entrepreneurs

Even with the amount of progress achieved for women in India in recent years, women who start businesses still run into big roadblocks that hold them back:

Limited Access to Credit and Financial Support

Only 27% of women-owned businesses have access to official loans, forcing many to rely on personal funds or borrow from informal sources

Lack of Mentorship and Market Connections

Limited professional networks hinder the growth of many women-owned businesses. A Google and Bain survey found that 49% of women entrepreneurs lack sufficient professional support due to limited network access. Limited access to successful female mentors hinders their ability to learn from experienced role models. Furthermore, navigating male-dominated business networks restrict their access to crucial resources, valuable connections, and the opportunities that come with them.

Societal Expectations and Work-Life Balance

Balancing the demands of family and business creates additional hurdles for women entrepreneurs.

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transition_duration=”300″ transition_easing=”ease” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ last=”true” border_position=”all” first=”true” min_height=”” link=””][fusion_imageframe custom_aspect_ratio=”100″ lightbox=”no” linktarget=”_self” align_medium=”none” align_small=”none” align=”none” hover_type=”none” magnify_duration=”120″ scroll_height=”100″ scroll_speed=”1″ caption_style=”off” caption_align_medium=”none” caption_align_small=”none” caption_align=”none” caption_title_tag=”2″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ image_id=”9079|full” alt=”rise of women in indian msmes”]http://localhost/astraviseservices/wp-content/uploads/2025/02/rise-of-women-picture.png[/fusion_imageframe][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”3″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”400″ fusion_font_family_title_font=”Poppins” font_size=”30″]

The Way Forward: Supporting Women in MSME’s

To give women’s involvement in the MSME sector a bigger push, we need to zero in on key areas:

Microfinance and crowdfunding platforms provide alternative ways to get funding.
Gender-focused banking plans offer lower interest rates to businesses women run.
Private sector banks and fintech firms team up to make financial products for women entrepreneurs. One example of this collaborative effort is YES Bank’s new program launch. YES Bank is actively reaching out to women entrepreneurs through various initiatives, the most recent being YES PowherUp, launched with FICCI FLO. This program would provide women-led MSMEs with tailored financial solutions, mentorship, and market access to upscale their businesses. Through financial empowerment and business expansion, YES BANK empowers women entrepreneurs to spearhead innovation toward India’s economic growth.

Enhancing Training, Mentorship & Networking

Regional women’s business centers offer skill-building, legal assistance, and networking opportunities.
More digital literacy programs help women use e-commerce, social media marketing, and digital payments.
Big companies support new women founders through dedicated funding programs.
They also offer mentorship initiatives and skill-building workshops.
The mentorship programs from successful women entrepreneurs foster a supportive ecosystem. This ecosystem further encourages collaboration and innovation among emerging women entrepreneurs.

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Government Policies and Financial Incentives

[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]Women entrepreneurs in India benefit from various schemes provided by the government, such as:[/fusion_text][fusion_table fusion_table_type=”1″ fusion_table_rows=”8″ fusion_table_columns=”2″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” margin_bottom=”40px”]

Goverment Schemes	Policies
MUDRA Loan Scheme	Gives small businesses loans without collateral, with additional perks for women owners. These perks include lower interest rates, a focus on women-owned businesses, wide availability through various lenders, flexible repayment options, and sometimes additional support like mentorship and training. This scheme aims to ease access to credit and empower women in business.
Stand-Up India	Lends between ₹10 lakh and ₹1 crore to businesses run by women.
Women Entrepreneurship Platform (WEP)	NITI Aayog started this to mentor, connect, and train women.
Trade Related Entrepreneurship Development Scheme (TREAD)	This scheme offers 30% of the total loan eligibility up to ₹30 lakhs, and the balance amount is financed by banks or NGOs focused on women’s empowerment.
National Rural Livelihoods Mission (DAY-NRLM)	DAY-NRLM is a government program focused on empowering rural women in India. Self-help groups (SHGs) provide women with financial inclusion, skills training, and access to resources. The program aims to improve women’s social and economic standing, making them self-reliant.
Women’s Development Corporations	Women’s Development Corporations in various states are established to provide financial assistance, training, and support for women entrepreneurs.
Skill Development Programs	SAMARTH New Entrepreneurship Scheme SEWA -Self-Employed Women’s Association FICCIFLO Ladies Organization

[/fusion_table][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]For instance, Saheli, an initiative by Amazon, supports women entrepreneurs by providing them with a dedicated marketplace on Amazon India. It offers free training on online selling, business growth strategies, and logistics support. The Amazon Saheli X Startup India Programme empowers women entrepreneurs with the knowledge and resources they need to launch and grow successful businesses.

Similarly, Google India’s Women Will initiative focuses on empowering women entrepreneurs. It offers digital skills training, leadership development, and business resources. Mentorship, online learning, and networking help them leverage technology for growth.[/fusion_text][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”4″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”400″ fusion_font_family_title_font=”Poppins” font_size=”24″]

Promoting Digital Adoption and Innovation

Improved access to technology and digital tools enables women to grow their businesses.
Women entrepreneurs learn to use AI solutions, automation, and online markets.
Government e-commerce projects show women-led brands to the world.

Women are increasingly driving the Indian MSME sector, a major economic force. To fully realize this potential, women entrepreneurs need better access to funding, mentorship, and technology. Collaborative efforts between the government, businesses, and society are crucial to overcome challenges and create an equitable environment for all. The future of India’s MSME sector appears bright, with women poised to play a leading role.

We at Astravise Services believe that empowering women in business is essential for economic growth. We support MSME growth, with a special focus on women-owned businesses. We offer a suite of services, including fundraising assistance, financial mentoring, strategic CFO services, and CHRO services, to help companies thrive. We understand the importance of inclusive HR strategies and work with organizations to tailor their approach to attract and empower female employees. Our team’s expertise ensures our clients achieve sustainable growth through optimized financial management and a focus on a high-performance culture.

After detailed consulting with our clients, we propose customized plans that best suit their objectives. Partner with us and unlock the future potential of your business.

Schedule your free consultation today.

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Effective Strategies for Corporate Tax Savings for Startups in India

Posted on February 6, 2025 by Venkatesh Bhat

India’s startup ecosystem is booming, with over 1.59 lakh startups recognized by the Department for Promotion of Industry and Internal Trade (DPIIT) as of January 15, 2025. This burgeoning sector is fueling innovation and driving economic expansion. However, startups often find it challenging to balance their finances and taxation. Startups should leverage various tax-saving strategies to minimize liabilities, reduce their tax burden, and reinvest more in growth. Here we provide our perspective and practical suggestions that startups can follow to ensure their tax exposure is minimized while staying compliant with regulations.

Tax Audit Requirement

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As per the Income Tax Act of 1961, a tax audit is mandatory for businesses or professions that satisfy certain conditions. For startups, understanding when and how to comply with tax audit provisions is crucial in avoiding these repercussions. To avoid the pitfalls of complex tax regulations, MSMEs should consider working with a qualified advisor who can handle compliance and minimize administrative burdens. Here are some of the schemes that a qualified advisor would suggest:

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1. Consider the Presumptive Taxation Scheme (Section 44AD)

Indian startups below the ₹2 crores turnover cap can avail the benefits under presumptive taxation provision,Section 44AD. In this easily accessible tax scheme, they declare 8% of their turnover; however, if 95% of the total turnover is paid through digital or banking modes, the limit increases to ₹3 crores as proposed in Budget 2023, and startups are only required to declare 6% of their total turnover. This scheme benefits newly registered startups with small amounts of funding and high burn rates. It allows them to spend more time and resources building the business rather than worrying about paperwork. Following proper eligibility guidelines and holding the necessary documentation is vital to ensuring the option is effective.

2. Utilize Startup Tax Exemptions (Section 80-IAC)

Startups authorized by the Department for Promotion of Industry and Internal Trade can apply for Section 80-IAC. Startups are allowed to fully deduct their taxable profits for any three consecutive years within the first ten years of incorporation. Explore the eligibility criteria and learn how to utilize these benefits by clicking this link.

In order to qualify, a startup must be incorporated after April 1, 2016, and meet DPIIT’s recognition criteria. The purpose of this regulation was to facilitate the growth of startups during their initial phase by providing tax benefits to encourage innovation, use of research and development, and foster a dynamic entrepreneurial system in India.

In the Union Budget 2025, Finance Minister Nirmala Sitharaman announced significant updates to Section 80-IAC of the Income Tax Act to further support the startup ecosystem in India. Previously, startups incorporated between April 1, 2016, and March 31, 2024, were eligible for tax benefits under this section. The new budget extends this period by five years, allowing startups incorporated until April 1, 2030, to avail themselves of these benefits.

If the annual turnover of a startup is under the threshold of ₹400 crore, it qualifies for a reduced corporate tax rate of 25%. This is a huge benefit, as they are relieved of the great financial stress of paying more for tax. As less is retained, this can in turn allow firms to spend more on the expansion of the business. Alternatively, it can also lead to more investment in the innovation of the business model.

If startups have clear plans for their desired turnover and the new tax rate, they can be more competitive and profitable. It is crucial to be punctual with the compliance norms and filing of returns to earn the benefits.

4. Claim R&D Deductions (Section 35)

Eligibility Criteria: (Clear Tax)

Scientific research must be carried out in India.
Research must be approved by the Department of Scientific and Industrial Research (DSIR).
Expenses incurred must be exclusively or wholly for scientific research.

If a startup is doing any form of research or has been working on developing a new product, one of the ways to save on tax is to fill out Section 35.

It allows you to claim tax deductions by saving your existing resources. This allows businesses to reduce their taxable income and invest in highly advanced solutions.

To be eligible for the deduction under Section 35 of the Income Tax Act, you are required to fill out Form 3CK for the DSIR.

Startups can claim R&D expenses for new or enhanced technology products. Proper documentation of R&D activities and their expenses is vital in claiming such a benefit.

The reduced GST based on the type of business is as follows:[/fusion_text][fusion_imageframe custom_aspect_ratio=”100″ lightbox=”no” linktarget=”_self” align_medium=”none” align_small=”none” align=”none” hover_type=”none” magnify_duration=”120″ scroll_height=”100″ scroll_speed=”1″ caption_style=”off” caption_align_medium=”none” caption_align_small=”none” caption_align=”none” caption_title_tag=”2″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ image_id=”9053|full”]http://localhost/astraviseservices/wp-content/uploads/2025/02/GST-Composition-Scheme.jpg[/fusion_imageframe][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”3″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”400″ fusion_font_family_title_font=”Poppins” font_size=”30″]

6. Explore Government Incentives (Startup India, Make in India)

Programs such as Startup India and Make in India foster entrepreneurship by providing tax exemptions, grants, and other support. These schemes are aimed at helping registered startups grow their businesses when they need some initial assistance.

Startup’s applications under these programs allow them to get benefits like tax holidays, seed capital, and mentoring assistance.

To encourage development and growth, the government allows startups under the Startup India program to enjoy a tax-free period of 3 years within the first 10 years of operations. The Seed Fund Scheme offers funding of up to ₹50 lakh for growth in the early stage. The mentoring assistance facilitates mentorship for startups. It focuses on the appropriate strategies to adopt and the growth barriers to overcome. These strategies help startups ease their financial burden, secure funds, and accelerate their progress.

7. Maximize Depreciation Benefits

With additional depreciation provisions under the Income Tax Act, businesses can write off a larger portion of an asset’s cost early on, boosting cash flow for reinvestment. For example, startups in manufacturing or power generation can claim 20% additional depreciation on new machinery or plants.

Enhanced compliance and tax holidays (e.g., Section 80-IAC) further support growth, encouraging reinvestment in the business.

The extension of tax breaks until March 2025 shows the government’s commitment to supporting innovative startups. Startups can enhance financial performance and growth by strategically planning capital investments and monitoring policy changes.

8. Explore State-Specific Incentives

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States like Karnataka, Telangana, Maharashtra, Uttar Pradesh, and Tamil Nadu offer a range of incentives to foster a thriving startup ecosystem. These initiatives include seed funding, grants for prototyping and research, subsidies for co-working spaces, financial incentives for adopting renewable energy solutions for GCC operations, and reimbursement of taxes and patent expenses.

Karnataka- Check out Karnataka’s ELEVATE 2024 and learn more about its benefits.

Telangana- Explore Telanga’s T-Hub and its startup support programs.

Tamil Nadu Learn how Startup TN can fuel your growth.

9. Utilize Loss Carryforward Provisions (Section 72)

[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]Section 72 of the Income Tax Act enables startups to take advantage of loss carryover provisions. This allows losses from businesses to be applied against profits made in the subsequent eight years. This is effective as long as the startup files tax returns for applicable income and makes payments on time under Section 139(1). The startup monitors expense records to reduce taxes and costs, boosting future profit potential.

Startups registered under DPIIT are eligible for extra benefits. These companies can extend losses incurred during the first 10 years after incorporation for an additional 10 years, compared to the standard seven years. Also, even if there are changes in shareholding during the 10 years, the benefit still exists if the owner, who held more than 51% throughout the year the loss sustained.[/fusion_text][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”3″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”400″ fusion_font_family_title_font=”Poppins” font_size=”30″]10. Regularly Review Tax Laws and Seek Expert Advice[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]

Tax regulations evolve frequently, making it crucial for startups to stay updated to remain compliant and maximize their benefits. Collaborating with the right tax professionals can be a game changer.

Astravise Service’s expertise in financial strategy directly aligns with effective corporate tax-saving strategies for startups in India. By streamlining operations and providing actionable insights, we ensure startups minimize tax liabilities while staying compliant.

Astravise Services offers tailored, industry-specific financial strategies to address unique challenges and opportunities. Through detailed discussions, we create bespoke plans that optimize tax savings, leverage incentives, and align operations with growth goals for long-term success. Partnering with Astravise Services enables your startup to focus on growth while maximizing savings through strategic financial and tax planning.

Connect with us today to craft a financial strategy that propels your startup toward sustainable growth!

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